Part of social media content for PetSmart’s Puppy Training campaign. The videos live on YouTube to direct traffic to PetSmart.com’s Puppy Training landing page. The videos are created with a first person point of view to both cohere with the broadcast angle, and to include the social viewer into the narrative, making the content clickable.
See rest of the YouTube campaign here.
Director, Cinematographer, Editor: Serena Kuo