Part of social media content for PetSmart’s Puppy Training campaign. The videos live on YouTube to direct traffic to PetSmart.com’s Puppy Training landing page. The videos are created with a first person point of view to both cohere with the broadcast angle, and to include the social viewer into the narrative, making the content clickable.
Director/DP: Serena Kuo
Director & DP: Serena Kuo