Sally Hershberger’s 24K is a product line developed by the salon to recreate the iconic looks of Hershberger’s hairstyles. In the video series, created for Hershberger’s YouTube channel and social media channels, Hershberger shares her brand story and demonstrates her techniques of application on models.
Cinematographer: Serena Kuo
Editor: Serena Kuo
Creative Director: John Paul Tran
Client: Sally Hershberger Salon