School of Museum of Fine Arts

A series of videos exploring the curriculum and pedagogical approach at the School of Museum of Fine Arts, situated in Boston, MA. These videos is part of a rebranding campaign for SMFA by New York-based Creative Firm, Mercury. The campaign encompasses identity, photography, copy, and website.

Creative Director & Photographer: Lucas Roy
Director & Cinematographer: Serena Kuo
Producer: Sarah Capers
Agency: Mercury